About Us

PREMIER HISTORY

We’re all about serving customers who depend on up-time to be productive. Premier Equipment Company’s teams located in Rocky Mount, Enfield, Ayden, Washington, and Winston Salem handle the needs of farmers, landscapers, homeowners, and construction companies throughout eastern and central North Carolina. Our legacy of building internal and external relationships began many years ago and will continue as we grow.

Premier carries a large selection of new and pre-owned inventory, including trusted brands such as New Holland Agriculture & Construction equipment, Grasshopper, & Exmark Mowers, Bush Hog, Amadas, Stihl, and many more. The Winston Salem store also carries Case IH tillage and tractors. In addition, we have in-house licensed and insured hauling services available to transport equipment safely and efficiently.

With five locations, we are perfectly positioned to handle the needs of farmers, landscapers, land, and homeowners, as well as construction companies throughout many counties in eastern North Carolina. We are proud to carry a large selection of new and pre-owned inventory; including well-known brands such as New Holland Agriculture & Construction equipment, Grasshopper, & Exmark Mowers, Bush Hog, Echo (Rocky Mount location only), Stihl, and many more. In addition, we have in-house licensed and insured hauling services available to transport tractors and heavy equipment safely and efficiently to their required destination.

Doug Holloman

Jeff Harvey

Spencer Bellamy

PRESS RELEASE

Rocky Mount, NC, December 15, 2025 — Premier Equipment Company acquired Winston Tractor Company based in Winston-Salem, N.C. on December 15, 2025, thereby increasing Premier’s organization to five retail locations. Premier is an affiliate of Curtis Lane Equipment [curtis-lane.com]. Winston Tractor Company adds a high volume of compact tractor, utility tractor, and construction equipment sales in a fast-growing geography to Premier’s footprint.

In addition to New Holland Agriculture and Construction, Case IH Agriculture will be added to Premier’s diverse equipment portfolio. The acquisition strengthens Premier’s ability to serve customers with expanded parts inventory, service capabilities, a broader selection of new and pre-owned equipment, and an expanded team of talented employees.

“The Premier team is excited to expand our business with the addition of Winston Tractor,” said Spencer Bellamy, Premier Equipment’s president. “The two companies share the desire to build and support trusted relationships with our customers, employees, and communities. We look forward to meeting the needs of agricultural producers, residential homeowners, contractors, governmental agencies, and commercial businesses in the area previously served by Winston Tractor.”

Bobby Cockerham states: “Winston Tractor is a long-standing dealership owned and operated by the Cockerham family. The sale of Winston Tractor marks the end of more than 60 years of dealership operations by the family. The Cockerham family entered the equipment business in the 1960s with the opening of Charlotte Tractor, their first dealership. Over the years, they expanded into multiple locations and became known statewide for customer service, product knowledge, and deep community ties.”

About Premier Equipment Company – Premier Equipment is headquartered in Rocky Mount, NC. The company sells new New Holland and Case IH equipment (Winston Salem), pre-owned equipment, parts, merchandise, and service for residential, agricultural, and construction customers. Now with five locations, Premier Equipment serves eastern and central North Carolina, employing 80 team members.

For more information contact:

Missy Bass, Marketing Manager

Missy.bass@premiertractor.com

(252) 531-4497

PREMIER HISTORY

PRESS RELEASE

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